Film / 3D Animation

High quality 3d animation is the ultimate medium for driving engagement to your brand or product. The unique ability of film/3d animation to tell a story and build a narrative creates a huge range of possibilities for marketers to reach their audience and build a following. We specialise in creating high quality, photo-real 3d animation and short films. From storyboarding through to editing and visual effects, our experienced team and state of the art technology infrastructure allow us to deliver incredible 3d animations on-time and on-budget. 

Harp* 2020 3D Animation Showreel


3D Product Animations

As a content marketing tool, nothing beats a high quality video. On Instagram, video posts have the highest overall engagement rate (38% higher than image posts). Videos also receive over double the amount of comments. Videos should be short (less than 1 minute) and should be on-brand. At Harp, we study statistics and trends to build high quality videos that provide the best performance for our clients. You can find out more about some of the statistics we use here. 


Architectural 3D Animations

High quality architectural animation will provide your potential buyers with a more engaging and entertaining look into your property. An architectural film/animation will help your project achieve a higher level of brand trust and awareness. We specialise in creating high quality, photo-real 3d animations. We love to work with passionate designers and developers to produce exceptional video content that inspires and enlightens. 


A Few Things to Consider:

When producing a short film / 3d animation there are quite a few options to consider.  

Voice Over? Voice over is a great tool if your short film requires more detailed explanations on specific features. It involves writing a script for the voice over artist to read/record and then editing the voice over with the music and visuals.  

People and Vehicles? Depending on the project, adding people and vehicles helps to provide a dynamic and busy feeling. They can also help with a sense of scale and proportion. 

Moving Objects? Depending on the project and storyboard there is the possibility of adding moving objects such as trees swaying in the breeze or water moving in a pool. Moving elements help to create realism and depth to a 3d animation. 

Intro/Outro? What would you like to use as an intro and outro to your film? Often things such as titles, logos and links to more info are suitable here.

Music? Do you want background music? If so, its a good idea to think about what style of music would best suit the film. 

Text? Headings and text can help by adding an additional layer of information for the viewer. It will help your audience follow the story even when the sound is off. But its important to keep text short and to the point. Its also important to consider placement and how much screen space that text will take up and how this works with the visual and audio content. Text can also be a great way to add a call to action at the end of the video. 


The Harp* Process for Film/ 3D Animation

A brief overview of our 5 step creation process when working with film / 3D Animation:

Harp Collective 3d rendering process step by step diagram

FAQ’S

What documents / info will I need to provide?

Once you have briefed us in on your project and we have decided to work together, we will provide you with a document checklist which will outline all the necessary documents we require in order to complete the project. Or you can download our standard architectural checklist here and our product visualisation checklist here.

I have a really tight deadline, can you fast track my project?

Priority Delivery can be accomodated by way of a shortened project timeline or a priority commencement date. The fee applicable is an additional 30% of the total invoice plus GST. Let us know when your ‘drop dead deadline’ is and we will assess the project and let you know whats possible. 

How many sets of revisions do I get?

Harp DOES NOT count revisions – we will keep working on your project until you are 100 percent happy with it. However, the following circumstances may incur additional fees:

  1. Design Changes – any design-based changes past the scope of the information originally provided at the date of quotation may incur additional fees.
  2. Incorrect, inaccurate or outdated documentation – any documents provided by the client (such as 3d models, drawings, schedules, mark-ups) that are incorrect, inaccurate or outdated that result in additional time spent by Harp correcting them, may incur additional fees.
  3. Missing documentation – if a client is unable to provide all relevant documents from the ‘Project Document Checklist’ (found on quotation) that are required to complete the visuals and Harp is required to create their own design, any revisions to Harp’s initial design may incur additional fees.
  4. Any changes to camera angles/position that result in significant additional time spent working on the project may incur additional fees.
  5. Any feedback/tweaks/changes required by the client after viewing preview/draft images issued by Harp, must be communicated to Harp before the next set of previews are issued. Any feedback that is held back that could have been given in an earlier revision may incur additional fees.
  6. Any revisions requested after the final high resolution imagery has been issued may incur additional fees.

Harp’s revision fees are charged at the hourly rate of $180/hr.

What resolution do you provide final imagery at?

We typically provide still images at ultra high 5000px resolution (approx 300dpi printed at A3) in both TIFF and JPEG format. And we typically provide film/animation at full HD (1920x 1080). Higher resolutions can be provided on request, just let us know what you need at the beginning of the project. 

Do you outsource any / part of your projects?

Absolutely NOT. Unlike many other CGI studios, 100% percent of every project that we work on is completed by our dedicated, inhouse team. 

Contact Harp*