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The Different Types of 3D Product Renders
3D PRODUCT RENDERING
Studio Shots. The backbone of a product marketing campaign. Studio shots are typically a close-up shot of the whole product on a plain white, black or colour background. Studio shots are best suited for online product pages/posts as they have a higher conversion rate than lifestlye shots. For best sales results, recent data suggests that the optimum number of images you should have for each product is 12. Some of the main benefits of 3d rendered studio shots are:
Lifestyle or ‘Insitu’ Shots. This type of 3d product render features your product being used in its intended environment. You should aim to have a mix of studio shots and lifestyle shots for every product you are selling. The main benefits of Lifestyle Shots are:
360 Turntables are a series of still images (typically 36) that enable online shoppers to interactively rotate your product 360 degrees to view it from all angles. They are almost always shot in a studio environment (black/white/colour background). According to a recent study by Adobe, 91% of online shoppers want the ability to spin the product 360 degrees. The main benefits of 360 turntables are:
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3D Product Colourways show your product in all available colours and finishes in a perfectly seamless and comparable set of images. These help your buyers compare all the options and select their preferred colours/finishes before purchasing. The main benefits of 3d product colourways are:
3D Product Packshots show your product and packaging in one image. Typically the product is positioned infront of the packaging and is shot in a studio environment (black/white/colour background). The main benefits of 3d product packshots are:
A Feature Shot is a close-up image of a specific feature of your product. These can be shot in a 3d studio environment or in a lifestyle insitu scene. The main benefits of feature shots are:
Group shots are when you lay out all the products that come in the box or all of the products in a particular range. Think of these as more of an informational image as they provide vital answers to questions such as ‘what do I actually get when I buy this?’ or ‘what comes in the box?’. Group shots are typically shot in a studio environment. The main benefits of groups shots are:
Technical Visualisations are images which illustrate function. They often use graphics overlayed on top of the render to visually demonstrate a particular feature. The main benefits of technical visualisations are:
3D Animation is a photo-real video of your product. It can be set within a studio environment or in a lifestyle setting. As a content marketing tool, nothing beats a high quality video. On Instagram, video posts have the highest overall engagement rate (38% higher than image posts). Videos also receive over double the amount of comments. Videos should be short (less than 1 minute) and should be on-brand. At Harp, we study statistics and trends to build high quality videos that provide the best performance for our clients. The main benefits of 3d animation are:
We create bespoke virtual bathroom sets to display any form of bathroom product imaginable. The main benefits of bathroom product 3d renderings are:
Whether its individual kitchen products such as mixer taps, appliances and sinks or entire kitchen designs, the value of high quality product imagery to your marketing campaign is immense. Harp specialise in creating on-trend, pixel perfect product renders for any kitchen design. The main benefits of 3d kitchen product renders are:
Finding the perfect space for your furniture product photography can be extremely difficult. And even if you do find the right space, you’d need to hire it out, get all your furniture there, hire a photographer and a stylist and hope for good lighting on the day! The logistics and expense are prohibitive. The main benefits of furniture 3d product renderings are:
The answer to this question is too long to answer here so we’ve written a more informative article here.
But in a nutshell, 3d Product Renders:
Are Significantly More Cost Effective
Are Faster and More Efficient to Create
Allow for more flexibility
Allow Complete Control over every element
Provide Supreme Convenience
Are Environmentally Friendly
At Harp we like to take things a step further. We are passionate about creating incredible visuals to help our clients achieve their goals. Some of the next level things that we do:
We analyse data and statistics and use it to inform the way that we create images. We blend science and creativity to achieve incredible results for our clients.
We study detail. We examine light and surfaces at a micro scale to ensure we recreate pixel perfect, physically acurate, photo-real scenes and accessories.
We use photo-scanned textures which capture intricate surface details.
We have a fully equipped virtual photography studio with countless combinations of high quality lights and cameras.
We have an extremely passionate, dedicated and experienced team of creative professionals at your disposal for every project.
We have developed a series of complex systems and processes to ensure that we maintain an incredibly high level of quality control on every image that we work on.
Once you have briefed us in on your project and we have decided to work together, we will provide you with a document checklist which will outline all the necessary documents we require in order to complete the project. Or you can download our standard architectural checklist here and our product visualisation checklist here.
Priority Delivery can be accomodated by way of a shortened project timeline or a priority commencement date. The fee applicable is an additional 30% of the total invoice plus GST. Let us know when your ‘drop dead deadline’ is and we will assess the project and let you know whats possible.
Harp DOES NOT count revisions – we will keep working on your project until you are 100 percent happy with it. However, the following circumstances may incur additional fees:
Harp’s revision fees are charged at the hourly rate of $180/hr.
We typically provide still images at ultra high 5000px resolution (approx 300dpi printed at A3) in both TIFF and JPEG format. And we typically provide film/animation at full HD (1920x 1080). Higher resolutions can be provided on request, just let us know what you need at the beginning of the project.
Absolutely NOT. Unlike many other CGI studios, 100% percent of every project that we work on is completed by our dedicated, inhouse team.
Email : firstname.lastname@example.org
Phone : +61 08 9387 6861
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