Architectural Visualisation

Creating beautiful architectural visualisation is a multi-disciplinary artform. We collaborate with passionate & creative designers to produce graphic imagery that evokes emotion and motivates action. Our talented, experienced and passionate team of 3d artists, stylists, photographers and retouchers work closely with you to provide world class architectural visuals that will achieve incredible results for your property.   

All
Case Studies - Architectural Visualisation

So, what are the options?

Its no secret that 3d renderings play a huge role in the success of a property marketing campaign. They are the primary visual tool that potential buyers engage with when first encountering your offering. They will often make or break a project. Architectural Visualisation comes in many forms. Below we will run you through the most common forms of architectural visuals and how they can benefit your project:

The Different Types of Architectural Visualisation
harp architectural visualisation apartment 3d render exterior

3D ARCHITECTURAL VISUALISATION

Architectural External 3D Renderings

Street appeal is one of the key qualities that prospective buyers look for in a property. Today, external 3d renders are more or less essential for even the most basic of developments. Buyers simply expect them. A high quality external 3d render will not only build trust in your brand and property but it will help differentiate you from your competition. Some of the main benefits of architectural external 3d renders are:

  1. A high quality render will increase the perceived value of a property. 
  2. They will help you achieve faster sales at a higher price.
  3. They will help your project stand out from the competition and create positive brand recognition

3D ARCHITECTURAL VISUALISATION

Architectural Interior 3D Renderings

Lifestyle or ‘Insitu’ Shots. This type of 3d product render features your product being used in its intended environment. You should aim to have a mix of studio shots and lifestyle shots for every product you are selling. The main benefits of Lifestyle Shots are:

  1. Creating Desire. Aspirational lifestyle images boost emotional engagement to your product. Emotions are the primary driver behind purchasing decisions. Lifestyle shots help buyers visualise a better life with your product in it. 
  2. Storytelling. Online shoppers want to see your product as part of their daily lives. Storytelling is the most powerful sales tool available. Build a positive narrative around your product by creating lifestyle imagery that tells a small story.
  3. Social Media. Lifestyle shots perform far better than studio shots on social media platforms such as instagram and facebook.
harp architectural visualisation apartment 3d render living room with grey sofa and wishbone arm chair

3D ARCHITECTURAL VISUALISATION

Vignettes. Selling a Lifestyle.

Carefully styled and composed vignettes should play a part in most property marketing campaigns. They provide glimpses into a lifestyle. We don’t sell apartments or houses… we sell lifestyles. We sell stories.  

A vignette is more of a zoomed in, close-up style image which focuses on specific selling points in a design. Vignette style images work extremely well as sales tools. They are aspirational. The evoke more emotion than a traditional ‘back of the room’ shot. And emotional connections are what sells property.  

We highly recommend a mix of vignettes and more traditional wider shots be the backbone of your visual assets. Some of the main benefits of Vignettes are:

  1. Vignettes are fantastic ‘teasers’ and work extremely well on social media platforms like Instagram. 
  2. They can be created with a strong narrative that works in harmony with the overall marketing strategy. 
  3. They are more suitable for advertising and magazine style publications
An Architectural Animation Example

The Harp* Process for Architectural Visualisation

A brief overview of our 4 step creation process when working with architectural projects:

Stage 1

Think.

Kick Off / Briefing
Document Delivery
Strategy
Moos Boards
Client Review:
Visual Docs Summary
Mood Boards

Stage 2

Create.

Modelling
Materials
Camera Angles

Client Review:
Image Review 1

 

Stage 3

Refine.

Lighting
Styling
Details
Post Production
Client Review:
Image Review 2

 

Stage 4

Deliver.

High Resolution
Client Review:
Final Image Review

 


FAQ’S

What documents / info will I need to provide?

Once you have briefed us in on your project and we have decided to work together, we will provide you with a document checklist which will outline all the necessary documents we require in order to complete the project. Or you can download our standard architectural checklist here and our product visualisation checklist here.

I have a really tight deadline, can you fast track my project?

Priority Delivery can be accomodated by way of a shortened project timeline or a priority commencement date. The fee applicable is an additional 30% of the total invoice plus GST. Let us know when your ‘drop dead deadline’ is and we will assess the project and let you know whats possible. 

How many sets of revisions do I get?

Harp DOES NOT count revisions – we will keep working on your project until you are 100 percent happy with it. However, the following circumstances may incur additional fees:

  1. Design Changes – any design-based changes past the scope of the information originally provided at the date of quotation may incur additional fees.
  2. Incorrect, inaccurate or outdated documentation – any documents provided by the client (such as 3d models, drawings, schedules, mark-ups) that are incorrect, inaccurate or outdated that result in additional time spent by Harp correcting them, may incur additional fees.
  3. Missing documentation – if a client is unable to provide all relevant documents from the ‘Project Document Checklist’ (found on quotation) that are required to complete the visuals and Harp is required to create their own design, any revisions to Harp’s initial design may incur additional fees.
  4. Any changes to camera angles/position that result in significant additional time spent working on the project may incur additional fees.
  5. Any feedback/tweaks/changes required by the client after viewing preview/draft images issued by Harp, must be communicated to Harp before the next set of previews are issued. Any feedback that is held back that could have been given in an earlier revision may incur additional fees.
  6. Any revisions requested after the final high resolution imagery has been issued may incur additional fees.

Harp’s revision fees are charged at the hourly rate of $180/hr.

What resolution do you provide final imagery at?

We typically provide still images at ultra high 5000px resolution (approx 300dpi printed at A3) in both TIFF and JPEG format. And we typically provide film/animation at full HD (1920x 1080). Higher resolutions can be provided on request, just let us know what you need at the beginning of the project. 

Do you outsource any / part of your projects?

Absolutely NOT. Unlike many other CGI studios, 100% percent of every project that we work on is completed by our dedicated, inhouse team. 


Contact Harp*