In the highly competitive real estate industry knowing your target market is the key to a successful marketing campaign.
Your property will sell faster and for more money. At Harp we specialise in creating highly photo-realistic 3d renders of property before its built. Developers depend on us to create imagery that appeals to their target market so that they can sell properties before the first brick has even been laid. Knowing their target market is crucial.
In order to craft a 3d render to appeal to a certain audience, we need to know who that audience is inside out. So we went on a mission to research the typical property and real estate target markets and create a buyer persona for each category. There’s no point keeping all this research to ourselves so I thought I would share it here for you all.
I’ll share some stats that we were able to find as well as some general traits which typify each particular category. I’ll also share some tips on how to market to each category more specifically and what they typically look for in a home. I’ve also made some Buyer Persona’s that you guys can download for free! Here we go…
Majority online – Instagram, Facebook, Snapchat, Twitter, Pinterest, Youtube, Spotify Television – Primarily Netflix and Catchup TV
Click the image below to download Sam & Amy’s 1st Home Buyers Persona PDF
Majority online – LinkedIN, Instagram, Facebook, Snapchat, Twitter, News Websites, Pinterest, Youtube, Spotify. Magazines on finance, wealth, fitness, travel. Television News and Current Affairs
Click the image below to download Lauren’s Young Professionals Persona PDF
Majority online – Instagram, Facebook, News Websites, Pinterest, Youtube, Spotify. Magazines on cooking, sport, health, travel Television News and Current Affairs, kids TV Newspapers – weekend paper and local weekly papers
Click the image below to download Mark & Anna’s Upgraders Persona PDF
Online – LinkedIN, Facebook, Instagram, News Websites, Spotify, Youtube. Magazines on finance, wealth, fitness, travel. Television News and current affairs. Newspapers – reads the daily paper.
Click the image below to download Simon & Emily’s High End Buyers Persona PDF
Traditional Media – newspaper, television, radio, magazines. Online – Facebook and search engines
Click the image below to download Alan & Judiths Downsizers Persona PDF
So there you have it! The 5 Key Property and Real Estate Target Markets! There are multiple sub-categories and niche markets that are also worth investigating, but the 5 above should be enough to get you started. At ScreenAge we have taken things a step further and have analysed each target market in order to understand what sorts of images/objects etc they are drawn to so we can use them in our 3d renders. But that’s a whole other blog article….. coming soon.
Thanks for Reading!
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